christian jihoon jang

Art director and designer based in sunny Los Angeles.

index Lab about

brand identity

Oprah's book club

I had the tremendous pleasure of working with Oprah and her production company, Harpo productions to reintroduce her book club to the world and doing a complete rebrand. Oprah's Book Club partnered with Applebooks exclusively, and wanted to elevate the identity to an elegant, premium experience. It was a huge team effort, with multiple talented creatives working together to bring Oprah's Book Club 2.0 to life.

Client

Harpo Productions

Role

Senior Designer

agency

R/GA

team

Lars Hansson, Peter Baston, Cesar Marchetti, Nicholas Karlovich, Alexis Waller, Jenny Wu, Natalie Liu, Jai Tedeschi, Annie Hough

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

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